Podcast

 

A podcast can be defined as a digital audio media file that is available on the internet and can be downloaded to a mobile device or a computer. Typically, a podcast is available as a series which can be automatically downloaded through the process of web syndication. RSS stands for really simple syndication which is the most important tool of podcasting. Podcasting really took off when Ben Hammersley observed audible revolution.

 

PODCASTING BENEFITS

There are many benefits to podcasting. For starters, you can listen to a podcast when you want, where you want, and how you want because they are portable. Having this be portable makes it convenient  and easy to make the time to listen to a podcast. Imagine this, you feel you don’t have time in your busy schedule because you’re always working and on the go. You could still listen to a podcast on your way to work in the car because it can be downloaded onto your mobile phone through syndication. As I said before, syndication is also a major benefit to podcasting. You could even listen to a podcast at the gym off your mobile phone. Another benefit to podcasting is that it goes from the “receiver” to the “transmitter” meaning anyone can be a podcaster. It is a great new tool to use to communicate with a wide range of people.

PODCASTING TOOLS

There are multiple tools that go into podcasting that help make it successful. The RSS tool is used for distributing. The AGGREGATOR tool helps us understand the process of RSS and shows us the content. The XML tool stands for extensible mark up language. The FEED tool is the document or file in which we want to add to our aggregator. The typical format a podcast is done in is MP3. Finally, syndication is the last tool which is the whole process.

MY FIRST PODCAST

Podcasting was never something I had really considered doing until recently. To be honest, I didn’t even really know much about it before last week. I learned that podcasting is so beneficial for people trying to get a message across to a wide variety of people, due to its easy accessibility. For my first podcast, I chose to talk about things American student should know before coming abroad. This topic is a personally important one for me because I really would have benefitted hearing useful tips from students who have already been abroad. Before coming abroad, I thought I knew everything I could possibly need to know about Europe. Boy, was I wrong about that. I will touch upon everything you need to know from pre-departure to travel tips upon arrival. I hope my podcast helps American students feel more at ease and prepared before take off!

Goodbye Barcelona

As this semester is quickly coming to an end, I am experiencing a world wind of emotions. I cannot believe how fast this semester flew by. It feels like it was just yesterday my mom was dropping me off at LAX and we were saying our final goodbyes before I ventured off onto this journey. As I was boarding the plane to come here, I remember thinking to myself, “oh god what did I get myself into” and feeling as though I was not ready for the experience I was about to embark on. I had never even been to Europe before studying abroad, so I really had no clue what to expect. My experiences abroad have been characterized by the struggle of understanding the culture and the roller coaster of emotions.

Before I got to Barcelona, I was aware that the culture and lifestyle here would be different from what I was used to in the United States. However, I think I was a little bit blindsided when I got here and saw just how different it really was. First and foremost, the biggest cultural difference for me was the amount of people I thought were being rude when I first got here. Within the first few days I had encountered multiple people that ran into me walking without saying sorry, got stared at an excessive amount, and didn’t see anyone smiling at one another ever. All these things were really shocking to me because none of which are normal to experience that often in the states. It took some time for me to realize that all these things are just apart of the culture here in Barcelona. It is not that the people here are impolite, it’s just that their culture is different from what I was used to. After being here for almost four months now, all these things seem totally normal to me and I wouldn’t consider them to be rude actions. At this point in my study abroad experience, I have fully adapted to the cultural norms of Barcelona.

It’s safe to say I went through extreme highs and lows of emotions throughout the semester. As I learned in one of my courses at CEA this semester, it would be referred to as the “emotional roller coaster” that all abroad students typically go through. It starts arrival anticipation phase which happens before we got to Barcelona. This phase consisted of my extreme excitement to get here and dive right into whatever Barcelona had to offer. The next phase was denial and culture shock. As I talked about earlier I went through pretty severe culture shock when I first got here. I constantly found myself comparing everything to home back in the states and felt like everything people were doing here was “wrong”, rather than realizing it is just different. The third phase is the beloved honeymoon period. This consisted of me loving every single thing about being abroad. I felt like Barcelona was the greatest place in the world and that nothing could possibly affect me or make me not like it. Following the honeymoon period was the plunge phase. This is where I started having feelings of anxiety. I got very homesick during this time and just wanted to be with my family back in the states. Eventually I grew out of the plunge and went into the adjustment phase. This is when I begun to adapt the the cultural norms of Barcelona. Everything started to seem normal to me and I became very aware of my cultural surroundings. The final phase I have entered on the emotional roller coaster is the accommodation/assimilation phase. At this point I have fully embraced myself into Barcelona culture. I feel completely at home here and everything feels normal to me.

Overall, I am without a doubt, positive that I made the right decision to study abroad. More specifically, I am positive that I made the right choice when choosing Barcelona as my study abroad destination. A majority of my closest friends chose to study in Florence, which is where I thought I would end up as well. At the last minute, I changed my mind and chose to go a different route than them, which brought me to Barcelona. This was one of the first major things I have really done by myself and for myself, and I am so glad that I did. It taught me how to be more independent and do what is best for me. This semester was absolutely the best four months of my life. I learned that when people tell you studying abroad is a life changing experience, they aren’t lying. In fact, I would say that referring to it as a life changing experience is an understatement. I wouldn’t change the mistakes I made or the emotional roller coaster I went through here for anything. Barcelona officially has my heart and I will 100% be back here in the future.

SPRING BREAK

I just got back to Barcelona on Sunday from my ten day long spring break. I have to start off my saying I am absolutely exhausted. I visited three different places, in two different counties over the break which consisted of Positano in the Amalfi Coast, and both Athens and Mykonos in Greece. Now I know you’re probably thinking it’s been three days, so I should be well rested by this point, but I can assure you I wont be back on a normal schedule for quite some time. Our travel days getting from place to place over the break were terribly long. Leaving Positano to get to Greece might have been the longest day of my whole entire life. We left our airbnb in Positano at 5am make it to a shuttle in Sorrento by 6:30am. Once we got on the shuttle in Sorrento it took an hour and a half to get to the Naples airport. From here we took a two and a half hour flight to Athens. Unfortunately Athens wasn’t our final destination on this day, Mykonos was. From Athens, we had to take the ferry to Mykonos which took about four and a half hours. We FINALLY arrived in Mykonos around 11pm that evening. I think its safe to say I’ll pay the extra money to fly directly into Mykonos next time to avoid the ferry. On a brighter note, the ferry was a beautiful ride and we got to see an amazing sunset from the roof.

 

Okay now that I am done ranting about the only negative part of the trip, let’s get to the good stuff. The ten days of spring break were probably my favorite days of my entire experience abroad. First, let me tell you about Positano. I was beyond amazed at how beautiful this place was. I always knew it was pretty from what I had seen in photos, but after seeing it in person, I can confirm that photos do not do it justice. Our airbnb was located right on the top of the hill above Positano looking over the whole town. The view was INCREDIBLE, like nothing I had ever seen before (pictures posted below). We had a giant terrace which was very convenient for watching the sunset and even just laying out to tan. The people were also very friendly which was a huge plus. We went to this one restaurant where the owners even gave us a ride home so that we didn’t have to wait for the bus.

Now let me tell you about Greece. This has been a place that has always been on my bucket list to visit. I had very high expectations and couldn’t wait to step foot in this country. We were only in Athens for a day, so I didn’t get to see very much of it. You could definitely tell the countries economy was not doing too well just by the looks of it. Mykonos however was gorgeous. Unfortunately, we were there during the low season so not very much of the island was open yet. Most of the restaurants and stores were still closed and weren’t opening until early may. The fact that it was low season didn’t affect our time there by any means. In fact, I think it may have even made our experience better that it wasn’t too crowded. We met some locals on the Island that informed us during the months of October-April the population in Mykonos is only 5,000 people. The population jumps to 500,000 during the months May-September.

One of my favorite memories from this break was riding ATV’s around Mykonos island. It was so fun and helped us get to see every little part of the island. I’m n ot going to lie, it was a little scary at times considering the people in Mykonos are crazy drivers. We’d turn the corner and a car would be coming directly at us.

I am happy that I chose these places as my spring break destinations. I fell in love with everywhere I went. Positano and Mykonos were without a doubt the best places I have visited so far during my time abroad. If I had to chose just one, I’d say that Positano wins for my #1 favorite place.

Florence, Italy

About a month ago, I took a trip to visit the beautiful little town of Florence, Italy. I was extremely excited to go here considering I almost studied abroad in Florence. A majority of my closest friends from school in Arizona are studying in Florence, so I was so happy I got to take a trip to visit them. Truth be told, I was a little worried that I was going to end up liking Florence more than Barcelona and regret my decision to not study there. However, I proved myself wrong and I’ll explain to you why.

First off, I learned very quickly that Florence is TINY. I repeat to you, TINY. It was much different from what I’m used to here in Barcelona. Don’t get me wrong, I absolutely loved it though. I just feel like it was the perfect place to visit for a weekend, not to stay for a whole semester. At the end of the weekend, I had felt as though I got to see the whole town in just the three short days I was there. Whereas in Barcelona, I have been here for almost four months and still feel like there is so much more for me to see. If I studied in Florence for the whole semester I could see myself getting bored very quickly which would be a big issue for me. I am the kind of person who likes to constantly explore new things, which is why I enjoy Barcelona so much because I am constantly discovering new places. Although, I have to say that Ponte Vecchio in Florence was one of my favorite places I have found to just sit and relax.

Even though Barcelona has Florence beat city wise, Florence takes the cake for better food…and I’m talking by a landslide. I don’t think I have ever eaten better food in my whole entire life than I did in Florence. I ate everything from pizza, to pasta, to gelato, to panini’s, to salads and no where in Barcelona can even compare to that quality of food. I’m typically a very healthy eater, but I let myself splurge in Florence and I couldn’t be more happy that I did. What truly amazed me was that it wasn’t only the Italian food that was better in Florence, even the salads were better. The salads I ate there contained the most fresh ingredients I have ever tasted. BUT DON’T EVEN GET ME STARTED ABOUT THE GELATO. Now, I know I mentioned that I am a pretty healthy eater, but when it comes to sweets I have absolutely no self control. I had gelato three times a day, everyday when I was in Florence. I don’t regret one bite of that gelato, it was amazing. I even learned a trick about picking the right place to buy gelato from while I was there. I was told that the gelato shops where the the gelato looks like a mountain and is super big, is not authentic gelato. You always want to make sure the gelato is flat because that means it is authentic. I was so glad my friends told me this because being the tourist I am, I would totally go to the places where the gelato looks the most extravagant.

I of course visited the two most talked about food places while I was in Florence as well. I had to try the famous panini from All’antico Vinaio. I can confirm that people aren’t lying when they say it is the best panini you will ever have in your life. Keep in mind this panini is also the biggest one you will ever see, it was bigger than my head to put it into perspective. Then, I tried “Gusta Pizza” where they make your pizza in the shape of a heart. I had high hopes for this place, and it was definitely good, however I didn’t necessarily think it lived up to the hype.

I found florence to be an absolutely charming little town and would definitely visit again one day in the future. I am so thankful I had the opportunity to visit the place I almost called home this semester, but I’m even more thankful I ended up getting to call Barcelona my home.

Politics and Journalism

Since the start of 2017, many changes within the world have started to happen. Donald Trump becoming the new president of the United States came with many upset people across the globe. Not only does the election of Donald Trump affect United States citizens, it also places a strong impact on other countries and their people around the world. Trump has planned to deport more than 218 million people from the United States along with placing a ban on refugees from entering the country. His acts of deportation and denying entry are causing riots and disturbance worldwide. The sudden disturbance and riots caused many journalist to report on the topic from many different points of view. 

 

Not only do journalists use social media to report on political issues, but even the politicians themselves are active users when it comes to social media. For example, President Donald Trump uses it daily to report on his plans for out country and updates on political issues. By him using Twitter, it is easy for the world to become aware of important new political things happening not only for the U.S., but for the other countries it may affect.

It was no secret that Trump wanted to make it difficult to impossible for refugees to immigrate into the United States. He used social media to post about it often, so that the world was fully aware of his plan. Shortly after Trump’s new immigration policies were put into play, riots had begun to breakout. The large airports in America were the target areas of the anti-immigration policies protest. According to CNN, “The affected airports included Los Angeles, San Francisco, Washington, Dallas, New York’s JFK, Raleigh, Houston, Seattle, Portland, Atlanta and more” (CNN). These protests were said to be similar to the women’s rights protests which took place one week prior. Protesters carried colorful signs through the airport terminals while chanting “no hate, no fear, immigrants are welcome here”. With the advancement of technology, it was easy for journalist and reporters to become aware of the protests almost immediately after they had begun. Majority of the people involved in the protests were posting on some form of social media such as Twitter, Instagram, or Facebook, to make it known that they were there. This is how the journalist received their information on where to go in order to report on the political riot happening. 

 

Overall, Trump’s presidency has been one of the most controversial elections in the history of the United States. Though his actions have upset many people, he is staying true to his word and doing exactly what he said he was going to do. The new immigration policies should be no surprise to anyone considering it is precisely what Trump stated his plans were. His plan from the beginning was to build a wall separating the United States from Mexico, as well as deport the illegal citizens. More likely than not these protests will continue throughout the country in spite of President Trump. With the ongoing continuation of anti-Trump protests, journalist will continue to use social media to their advantage to report on the issue. Social media helps them become aware of the incidents they will report on, however it is ultimately up to the journalist himself on how he/she wants to go about portraying the topic. Journalist have the ability to make a political rally look positive or negative depending on how the choose to display it. For instance, the tweet below contains a link that brings you to a video by a Russian-American journalist talking about Trump’s actions and values as president. This video contains facts, as well as bias opinions by the journalist about Trump, which plays into how the people who view the video will think of him. 

 

Guest Speaker Ana López

On Wednesday April 5th, we were lucky to have had a guest speaker, Ana López come and speak to our Journalism 2.0 class. López studied traditional journalism and worked at a communication agency for three years as a journalist. In 2009, she started to work for the beer company, Estrella Damm, and still currently works there today. She spoke to us about brand advertising and marketing which I found to be very interesting and informative. I never really considered how advertisements would have been before social media was as popular as it is now. López started her marketing and advertising career in 2009, so she was able to share with us how it all worked before they had begun to use social media. My first thought was how difficult it must have been to use traditional advertisements compared to the online platforms we use today.

Before Ana López came in to speak to us, I conducted some of my own research on her. Just by typing in her name to google, I found her LinkedIn account. By viewing her LinkedIn account I could tell that she did a lot of PR and marketing work. The first thing I noticed under her “experience” section was that she was the founder of a company called “LaLopez” which started in January 2016. “LaLopez” is a digital marketing consultancy. The assumption I made after seeing this was that this was her own company, hence the name and due to the fact that she was the founder. I also noticed that she worked for the Image Creativity Center located in San Fransisco. I was very surprised by this because all the other companies she worked for were located in Spain. It made me think of some questions to ask her about how she ended up working for a company based in San Fransisco. Finally, I was entrigued by the fact that she worked for Estrella Damm, because it was the only company I had heard of before on her LinkedIn. I also found her WordPress account when I typed in her name to google, which helped me obtain more knowledge on her.

Just in the short period of time Ana López was speaking to us, I was able to learn about many different advertising and marketing tactics. For instance, she explained to us the ways the company she works for, Estrella Damm, choses to use their social media platforms. She pulled up the Estrella Damm Instagram account for us to view. The first thing she asked us was what we noticed and thought about the account. My first thought was I was surprised that I couldn’t see any photos of the beer, Estrella. I didn’t quite understand why a beer companies Instagram account would not post any photos of the beer itself. The only photos that were on Estrella Damm’s Instagram were pictures of landscapes and beautiful scenery. Then, Ana explained to us that their marketing strategy for this was because the most commonly viewed photos on Instagram are ones of landscapes. The company found that more people would be inclined to follow the account if the photos were of landscapes.

#Kefalonia #Greece #mediterràniament #mediterráneamente #estrelladamm Taken for us by @corinanika.

A post shared by GUIA ESTRELLA DAMM (@estrelladamm) on

 

Within five years of working for Estrella Damm, Ana was promoted to the head of Digital marketing. Ana also showed us youtube videos of Estrella Damm’s advertisements. This advertisement was the first commercial Estrella Damm released in 2009 which was also referred to as their music video. The song that was used for the video was played by an unknown band, which gained extreme popularity after this commercial was released. The companies brand went up by 200% after the video was released was well.

Estrella Damm continues to release commercials each year. These commercials continue to help the brand increase in popularity. When comparing new videos to the old, you can see how they have evolved over the years.

Marketing and PR

A companies use of marking skills can greatly affect the success or failure of their products. Companies no longer have to rely on the use advanced advertising to make their product popular. The most important thing in todays day in age is that a company knows how to successfully use social media networks in order to get their products publicity. Two of the most effective social media networks to use for marketing are Facebook and Twitter. Big companies such as Apple, Dell, and Amazon use twitter for PR by replying to their customers concerns, as well as offering special deals to their followers.

BOLD MOVE MADE BY ADIDAS

Adidas recently released an article stating that they are going to leave behind the television advertisements and focus solely on digital media engagement. By the year 2020, Adidas expects to quadruple their e-commerce sales revenue as a result of the increase in their digital advertisements. They started to realize that the up and coming generations main source of information is obtained through mobile devices. Adidas explained that they are aware they will need to go above and beyond with their digital media marketing due to the fact that most companies are doing it as well. They plan to invest a great deal in advanced manufacturing methods and 3-D printing.

http://video.cnbc.com/gallery/?video=3000601466

NIKE

Nike is another company that uses all forms of media in order to advertise their products. Nike specifically is known for sponsoring athletes and sports teams, to have them wear their products for advertising purposes. The company uses the growing popularity of social media to help with advertising their products.  Often times, the athletes in which Nike sponsor, will post photos on their Instagram of the products and tag Nike in it. This creates positive publicity for the company because when fans of the athlete see someone they admire wearing the product, they are more likely to go out and buy it. There are many different athletes that are sponsored by Nike.  Olympic track and field sprinter, Allyson Felix is one of the many athletes Nike sponsors.

As you can see in the photos above, Allyson Felix is wearing all Nike products in both pictures. This is one of her requirements thats comes along with being sponsored by Nike. Having an olympic athlete wear the products helps generate positive PR for the company. Along with that, Allyson Felix posts photos to her personal Instagram of the Nike products that she receives, tagging them in each picture.

The revolution never ends. Nike Air #VaporMax 😍😍

A post shared by Allyson Felix (@af85) on